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Digital Marketing Trainer

Dumaguete, Philippines

As a Digital Marketing Trainer, your focus will be on crafting and delivering top-notch training programs aimed at refining digital marketing skills. You'll take charge of curating and refreshing training materials, facilitating engaging training sessions, and offering tailored coaching to guarantee mastery of cutting-edge digital marketing methods and platforms. Your role extends to nurturing a conducive learning atmosphere, evaluating training impact, and ensuring adherence to industry standards. Leveraging your proficiency, you'll empower employees to execute effective digital marketing campaigns, thereby playing a vital role in the organization's accomplishments.

Responsibilities

  • Develop tailored digital marketing training programs that address the specific needs of employees and align with organizational goals.

  • Regularly update training materials to reflect the latest digital marketing trends, tools, and best practices.

  • Conduct dynamic and interactive training sessions that cater to diverse learning styles.

  • Lead workshops on advanced digital marketing strategies and techniques to further develop employee capabilities.

  • Provide personalized coaching and feedback to help employees improve their digital marketing skills and performance.

  • Leverage digital platforms for remote training sessions to effectively reach all employees.

  • Ensure employees have a thorough understanding of various digital marketing channels, including social media, email, SEO, PPC, and content marketing.

  • Train employees in the use of digital marketing tools and platforms such as Google Analytics, AdWords, Facebook Ads, and marketing automation software.

  • Equip employees with strategies for optimizing digital content for search engines (SEO) and managing paid search campaigns (PPC).

  • Teach employees how to analyze and interpret digital marketing metrics to measure campaign effectiveness.

  • Monitor training records to ensure employees receive required training and certifications as per organizational requirements.

Skills and Qualifications

  • Proficiency in social media management, encompassing platforms like Facebook, Twitter, LinkedIn, Instagram, and others.

  • Strong understanding of SEO (Search Engine Optimization) principles and practices to enhance online visibility and rankings.

  • Knowledge of digital marketing strategies, including content marketing, email marketing, PPC advertising, and influencer marketing.

  • Excellent communication skills, both verbal and written, to effectively convey training content and concepts.

  • Strong presentation and facilitation skills to engage learners and deliver impactful training sessions.

  • Analytical mindset to assess training effectiveness, identify areas for improvement, and make data-driven decisions.

  • Excellent problem-solving skills to address training challenges and improve outcomes.

  • Capable of providing constructive feedback and personalized coaching.

Education and Experience

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

  • At least 5 years of experience in digital marketing.

  • At least 1 year of experience in training or a similar role.

  • Proven experience in developing and delivering training programs, preferably in digital marketing.

  • Experience in analyzing digital marketing performance metrics and making data-driven decisions.

  • Familiarity with CRM platforms and marketing automation tools is desirable.

  • Certification in digital marketing or related fields is preferred.

30% Night Differential Pay

The standard night differential pay in the Philippines is 10%. Our rate is 2x higher than that of other companies.

Competitive Salary & Benefits

We offer a progressive salary package with monthly performance incentives and annual appraisal. Healthcare, dental, and a retirement plan included upon passing training! Enroll in free in-house professional development classes to keep your career on the right track. We also support working students with an educational loan.

Professional Development

Enroll in free in-house professional development classes to keep your career on the right track. We also support working students with an educational loan.

Paid Time Off

25 vacation, sick, and paid leaves combined plus birthday, maternity, and paternity time off.

Free Food & Coffee

Whoever coined the term "Thank God it's Friday" must've been thinking of Free Food Fridays. Enjoy breakfast, lunch, or dinner on us every week! We've also got overflowing coffee and tea to keep you energized daily!

Wellness Benefits

Healthcare, dental, and a retirement plan included upon passing training!