As an SEO Specialist, you'll play a pivotal role in enhancing our online visibility and achieving our business goals. Your duties include conducting thorough keyword research to inform our content strategy, ensuring high search rankings through on-page and off-page SEO techniques, and improving our site's authority. You'll analyze performance metrics, manage and create compelling content, and collaborate on online ad campaigns with A/B testing to optimize returns. Leveraging your SEO expertise, creativity, and analytical skills, you'll drive traffic, engagement, and conversions, keeping us ahead in the digital marketing game through strategic insights and adherence to the latest SEO practices.
Responsibilities
Review the client’s existing site to understand their brand identity
Conduct keyword research using SEMRush to find what terms customers are searching that lead them to the website.
Understand product descriptions to discover the ideal/typical customer.
Become familiar with the client’s business in terms of location, desired customer experience, and industry.
Research and develop SEO content for new replacement websites.
Use a templated worksheet (Google Sheets) to ensure appropriate keyword usage across the website, based on keyword research mentioned above.
Infer what information the ideal/typical customer is looking for when comparing products based on SEO best practices and strategy.
Generate title tags, meta descriptions, and short supplementary content where needed for the website.
Prepare SEO content for the website.
Using a templated worksheet (Google Sheets), compare the URLs of the existing website to the URLs of the replacement website.
Create and test 301 redirects to make sure all traffic from the existing website is transferred to the replacement website.
Test the replacement website after publication using SEMRush to find and correct simple SEO errors.
Skills & Qualifications
Proficiency in SEO techniques, including keyword research, on-page optimization, and link building.
Strong writing and editing skills with the ability to create engaging and SEO-friendly content.
Familiarity with website management platforms and content management systems (CMS).
Experience with online advertising platforms, particularly Google AdWords, and proficiency in A/B testing methodologies.
Analytical mindset with the ability to interpret data and derive actionable insights.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Detail-oriented approach with a commitment to delivering high-quality work.
Ability to multitask and prioritize tasks in a fast-paced environment.
Education & Experience
Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 2 years of experience in SEO roles, with demonstrated proficiency in SEO techniques such as keyword research, on-page optimization, and link building.
Strong writing and editing skills, with the ability to create engaging and SEO-friendly content.
Proficiency in using SEO analytics tools such as Google Analytics and Google Search Console.
Familiar with website design (WordPress, Squarespace, Wix, etc.).
Basic SEO knowledge or experience (we’ll provide training).
No coding experience needed, and training is provided.
Experience with Google Workspace is a plus (not required, but helpful!)
30% Night Differential Pay
The standard night differential pay in the Philippines is 10%. Our rate is 2x higher than that of other companies.
Competitive Salary & Benefits
We offer a progressive salary package with monthly performance incentives and annual appraisal. Healthcare, dental, and a retirement plan included upon passing training! Enroll in free in-house professional development classes to keep your career on the right track. We also support working students with an educational loan.
Professional Development
Enroll in free in-house professional development classes to keep your career on the right track. We also support working students with an educational loan.
Paid Time Off
25 vacation, sick, and paid leaves combined plus birthday, maternity, and paternity time off.
Free Food & Coffee
Whoever coined the term "Thank God it's Friday" must've been thinking of Free Food Fridays. Enjoy breakfast, lunch, or dinner on us every week! We've also got overflowing coffee and tea to keep you energized daily!
Wellness Benefits
Healthcare, dental, and a retirement plan included upon passing training!