Web Content Specialist

The Web Content Specialist is responsible for creating, updating, and optimizing web content that meets client requirements while delivering a cohesive and visually engaging user experience. This role ensures content accuracy, visual consistency, and alignment with brand guidelines, supporting digital marketing, SEO, and UX objectives. The specialist collaborates closely with clients and internal teams to enhance online presence, integrates design assets effectively, and troubleshoots content and layout-related issues to maintain high-quality web experiences.

Minimum Requirements

• Bachelor’s degree in Communications, Graphic Design, Marketing, IT, or a related field is an advantage but not mandatory.

• Proven experience managing and updating web content across multiple clients, brands, or digital platforms.

• Strong background integrating graphic design assets (visual layouts, banners, infographics) into web content while maintaining brand consistency.

• Working knowledge of SEO principles, UX/UI design, and content hierarchy to create visually engaging and user-friendly pages.

• Basic proficiency in HTML, CSS, and CMS platforms to support content formatting, layout adjustments, and visual enhancements.

• Experience collaborating closely with designers, developers, marketers, and clients to align visual and content strategies.
  

• Experience collaborating closely with designers, developers, marketers, and clients to align visual and content strategies.

Competencies and Skills

• Strong writing, editing, and proofreading skills, with the ability to align content to brand voice and visual identity.

• Hands-on experience with content management systems (CMS) such as WordPress, Drupal, Shopify, or similar platforms.

• Working knowledge of SEO best practices and content optimization techniques, including headings, metadata, and visual hierarchy.

• Basic understanding of HTML, CSS, and web formatting, especially as they relate to layout, styling, and design implementation (preferred but not required).

• Ability to identify, troubleshoot, and resolve content and design-related issues, offering practical improvements for usability and presentation.

• Strong attention to detail to ensure content accuracy, visual consistency, and brand compliance.

• Excellent communication and client support skills, with the ability to translate client needs into effective content and visual solutions.
  

• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Familiarity with digital marketing concepts, including content strategy, user engagement, and conversion-focused design.

• High adaptability to different content styles, visual formats, brand guidelines, and client requirements.

Essential Functions

• Create, edit, and publish website content that is visually engaging, clear, consistent, and aligned with brand identity.

• Format and update web pages, blogs, product descriptions, and visual assets (graphics, banners, icons, and multimedia elements) as required.

• Ensure accurate placement and balance of text, images, links, and design components to deliver an optimal user experience.

• Review and refine content for grammar, spelling, visual consistency, formatting, and SEO best practices.

• Optimize content for readability, accessibility, responsiveness, and visual hierarchy across desktop and mobile devices.

• Ensure all content and design elements comply with client branding guidelines, industry standards, and digital best practices.

• Collaborate closely with clients to understand content and visual requirements, implementing updates efficiently and accurately.

• Provide recommendations on content layout, visual presentation, structure, and design enhancements to improve engagement and usability.

• Troubleshoot and resolve content and design-related issues, including layout breaks, image rendering problems, and formatting inconsistencies, escalating when needed.

• Manage content uploads and updates using CMS platforms such as WordPress, Shopify, or similar systems.
  

• Assist with basic HTML and CSS adjustments to support content formatting and visual presentation.

• Maintain clear documentation of content updates, design assets, client requests, and brand preferences.